Nike After Dark Tour 2025

Role: Creative Direction + Design Direction | Creative Direction + Spatial Design : Marielle Vargas | Agency: Kindred

Race the Night Away – In collaboration with Nike Running, we’ve created a one-of-a-kind experience designed for HER. Our exclusive double-decker bus tour rolled through 4 electrifying stops, where local run crews came together to show up and show out under the night sky. At each stop, Nike trainers and pacers led warm-ups before taking participants on an unforgettable 5K run. The night culminated with high-energy DJ sets and exclusive tour merch.

Next Project

SNIPES Philly